Per Axbom is a digital ethicist and communication theorist. As an independent designer, coach and teacher he is working to make tech safe and compassionate. As a writer his vision is to further awareness around responsible innovation and how to navigate the digital landscape.


I am a geek who lived through the 80s exploring home computers and watching movies on VHS, the 90s writing non-fiction and studying communication, and the 00s (double-0s) building a profession as digital designer. I am now trying to help people deal with the mess of tech the world finds itself in.

Many know me professionally as a UX Designer or a Digital Ethicist. I do a lot of speaking at events as well as teaching and podcasting. But I also need a lot of alone time to recharge after being social. This often aligns with concept of being an introvert.

I’m Swedish and live in Sweden today, though I was born in Liberia and also lived in Saudi Arabia and Tanzania when growing up. I’ve moved house about 27 times in my life, and the majority of those before I turned 20.

I’ve been active for a long time online, and created a ton of free content. You’re welcome to follow, explore and talk to me in a variety of spaces. For perhaps obvious reasons, I try to avoid big tech as much as possible.

Find my contact details, publications and info on working with me here: axbom.info

Featured content: Noteworthy by @axbom